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Image, media and activism panelEarthling Environmental Activist Forum Image, media and activism panel 4:30pm – 6:30pm Saturday, 30th September, Newcastle Town Hall, Banquet Room Environmental groups, especially those with extensive resources, have become increasingly interested in notions of “framing” “messaging” and how to attract media attention. Panellists and audience members will be encouraged to reflect on the benefits and risks of this kind of community engagement and explore whether this media-consciousness serves short-term “outcome-based” campaigns at the expense of longer-viewed consciousness shifts. This panel will ask the question: What gains has the “movement” made by becoming more sophisticated in terms of messaging and marketing? And what, if anything is lost by focus-grouping environmental awareness? Environmental groups, especially those with extensive resources, have becoming increasingly interested in notions of “framing” “messaging” and how to attract media attention. Panelists and audience members representing the Big Non-Government Organisations will be encouraged to reflect on the benefits and risks of this kind of community engagement. The panel will also include representatives of grassroots campaigning, and Aboriginal communities, and the session will explore whether this media-consciousness serves short-term “outcome-based” campaigns at the expense of longer-viewed consciousness shifts. What gains do you think environmentalism as a whole has made by becoming more sophisticated in messaging and marketing? What, if anything is lost by focus-grouping environmental awareness? Are we in control of our message or victims of the image-obsessed market-place? If you’ve thought about these ideas, we want you to come and challenge and bounce off our panel, and thrash out our ideas about this crazy business: dealing with the media.
Bob Burton, Sourcewatch Anna Helme, Engagemedia Mithra Cox, Media Officer, Nature Conservation Council of NSW Anna Rose, student activist Jacqui Jones, Newcastle Herald journalist Facilitated by John Sutton, environmentalist and media academic. Panel-led with audience participation |
SearchRandom image Upcoming eventsPopular contentToday's:Random QuoteThe Hunter Community Environment Centre is a group of people, often young people, who have no investment in this debate except their ideals. They are not there to make money and it is fair enough if honourable members disagree with them, but they believe in protecting the environment and the social amenity and doing the decent thing. I think they have a fantastic quality that we find in the Australian environment [movement]. Despite all the apathy, some people, many of whom I am proud to say are good friends of mine, work hard for long days and nights and do not give up. Governments come and governments will go but whilst there is any shred of threatened pristine environment or species left these people will step up and defend it, and I am very proud to be part of that movement. |
